TURNER CLASSIC MOVIES: FILMSTRUCK LAUNCH
When Turner Classic Movies decided to launch a streaming service for diehard classic movies fans, they had never advertised before (their channel simply came with basic cable). So, they brought me in to help. After launching a campaign I created that focused on their staggering range of amazing classic films, subscriptions nearly doubled.
Sadly, when Warner Media bought Turner they shuttered FilmStruck, but I feel a great sense of pride in getting millions of people to spend less time browsing other movie services and more time watching ours.