STATE FARM: PEACE OF DRIVE

A very zen, very L.A. approach was taken for this California-focused campaign about reducing the stress associated with buying car insurance.

Together with my art director partner, I worked with event planners and production companies to transform an existing car wash into a Car Spa that would not only pamper your car but offer drivers free massages.

We also oversaw the builds of a life-sized car bubble bath and billboards with giant acupuncture needles coming out of them.