DELOITTE: NAVIGAITE
It’s kind of hard for lawyers to deliver swift justice if the process isn’t swift at all. Take legal discovery. Typically, you need a flat of paralegals reviewing tens of thousands of documents for months. Then Deloitte just went and invented NavigAite, an AI-powered eDiscovery tool that can do the work of ten paralegals in a fraction of the time. We’re talking days vs months. It’s crazy what this thing can do. But, that’s not even the best part. No one else has this technology. Remember USPs? This product actually has one.
So, when I was asked to write some headlines for a few LinkedIn ads, I said, “That’s it? Guys, we’ve not only got something truly unique here, but it’s primed to be a game-changer. Do we really just wanna run some static LinkedIn ads? Let’s give this product the respect it deserves.” Then I said something about 88% of people engaging more with video ads than with static ones, and we were off to the races.
Cut to months of selling the idea up the very long chain, earning trust from our clients along the way, and begging for favors from directors, casting agents, location scouts, you name it. (The GCD deserves all the credit for the favors. The guy must have dirt on Everyone.)