Typically, Coke and NASCAR air one spot that plays all year. But we thought fans might enjoy checking in with the Coca-Cola racing family all season long. So, we loaded the team in a tricked out minivan and put them on a road trip around the racetrack.
Any time something significant happened during the season, like Tony Stewart throwing a fit or Danica Patrick making racing history, we were there with tailor-made spot. Fans couldn’t believe how we quickly we could respond to NASCAR news. Thanks to my partner and I, along with a lightning-fast team of editors that we managed, we could respond to the team’s antics in real time.
By the end of the season, we had created 10 months of fresh content that yielded close to 8 million impressions.